We Are Table Duck

Remember the last time you’ve had a great customer service experience from a business? You probably still buy from that same company. Maybe you even told your friends about it or recommended that company to others. That is the power of having great customer experiences. It is what sets companies apart from competitors. A great customer experience is important throug h out the whole customer journey, from pre-purchase inquiries to post-purchase support. What matters is that you know and recognize a customer, based on previous conversations you’ve had with that customer. Only then you can deliver a great experience. But how to do this when you’re running a small business? And how to scale customer experiences so it helps you grow your business? Because at the end of the day, delivering great customer experiences can be very time consuming. How helpdesk software helps you manage and scale customer inquiries Software is key to scale up things easily. With the right kind of software, you ma...

  Customer communication platforms like Table Duck and Trengo are booming. These platforms help businesses and small business owners to efficiently manage all their customer communications. Over the last years many of these customer communication platforms like Table Duck and Trengo popped up. But what exactly is it? Why is it important to your business? And more importantly what are the differences and which customer communication platform fits best with your business needs? What is a customer communication platform? Let’s start with what a cust o mer communication platform like Table Duck or Trengo does. Looking at the basics, there are a few things that every customer communication platform does. First, such a platform combines all kinds of different messaging channels into  one, unified inbox . Think about channels like live chat, email or social messaging channels like Facebook Messenger or Instagram DM. By having all these channels into one, unified inbox, it’s easier an...

  Back in the days when you were managing customer service, you only had to pick up the phone. In the 1970s, email was invented and slowly but gradually that got adopted to a new channel to communicate with and service customers. Around the 2000s live chat for websites was introduced, whi c h was quite revolutionary in the way that customers communicate with brands. Moving forward a few years to 2010, we had the era of social media kicking in. The number of messaging channels expanded rapidly, followed up by a period of “for Business” accounts in the last few years. This enabled businesses to have 1–1 communication with their customers via social platforms. Looking at the near future, and in particular what is called web 3.0, the expectation is that more messaging channels will occur and they will appear faster than before. Since the number of channels to communicate with customers has already exploded, providing great customer service and offering a unified experience across those...

One of the key differentiators for building a successful business is Customer Experience (CX). Customer experience is the sum of all interactions that a customer has with a company or business. From the initial search for a new product or service, all the way to being a happy customer. Each step in this journey is equally important where none of the steps should be overlooked. When optimizing the CX, it’s smart to break down the journey in smaller pieces. A common breakdown of the journey is as follows: Awareness: In this stage, a potential customer sees and ad of your product or service Consideration Here your brand is on the shortlist to buy a product or service Purchase: At this stage the product or service is bought and serviced Retention: Here the customer decides to buy again from a brand Advocacy: Finally, a happy customer can turn into a brand advocate, actively promoting a brand to others. Managing and   delivering an excellent experience in each step of the full customer ...

  Every entrepreneur is looking for ways to grow their business. Adding   live chat   to a website or eCommerce shop is a great way to engage and connect with customers. It allows you to communicate with your customers on a 1–1 and personal level. Here you’ll find 5 reasons why live chat matters to your business. #1 Live chat improves the support experience for your customers First, live chat improves the experience for  y our customers when they are looking for support. There is nothing more annoying than searching for an answer when you have a question, especially if the only availability is a ton of FAQ’s to go through. With live chat, you just ask the question and get the answer straight away. Adding a live chat feature to your website is a relief to many customers and it will make them happy. And happy customers are good for business. #2 Live chat converts website visitors into leads and buying customers Have you ever looked at Google Analytics and wondered who ...

  Social Commerce is booming. Recently TikTok announced that they’re launching shopping features on their platform. Kylie Jenner with her Kylie Cosmetics brand will be the first shop to launch. Other social platforms like Facebook, Instagram, Pinterest and Snapchat have already successfully launched shopping features.But what is social commerce actually? And how does it help to grow your business?  What is Social Commerce? Social commerce is the process of selling products directly on social media platforms like Facebook, Instagram and now also TikTok. The entire shopping experience takes place on a social platform, from the initial product discovery to the checkout and payment process.It allows shoppers to buy directly from social channels without leaving the app and having to visit an eCommerce website. The big benefit of social commerce is the removal of friction. For example, you bump into a nice pair of shorts for the summer on your Instagram feed, hit “shop now” and comp...

  Adding live chat to your website or webshop is a delight for customers. For them it’s an easy way to reach out to your business and ask questions.  It helps your business to turn website visitors into leads and to drive more sales. Live chat is also an easy way to increase  CSAT  scores and that will positively impact brand perception.  There are many live chat solution providers out there and implementing a live chat solution is easy. It’s just a matter of putting the embed script to your website and off you go.  Things to consider about using live chat for your website However, before you implement live chat there are a couple of things to consider. Offering live chat to your customers raises expectations. If these expectations are not met, it can hurt your business more than it offers. Bad live chat experiences occur when customers have to wait too long for a reply. They have to keep their browser open in order for you to reply to them. These situation...