We Are Table Duck

  Social Commerce is booming. Recently TikTok announced that they’re launching shopping features on their platform. Kylie Jenner with her Kylie Cosmetics brand will be the first shop to launch. Other social platforms like Facebook, Instagram, Pinterest and Snapchat have already successfully launched shopping features.But what is social commerce actually? And how does it help to grow your business?  What is Social Commerce? Social commerce is the process of selling products directly on social media platforms like Facebook, Instagram and now also TikTok. The entire shopping experience takes place on a social platform, from the initial product discovery to the checkout and payment process.It allows shoppers to buy directly from social channels without leaving the app and having to visit an eCommerce website. The big benefit of social commerce is the removal of friction. For example, you bump into a nice pair of shorts for the summer on your Instagram feed, hit “shop now” and comp...

  Adding live chat to your website or webshop is a delight for customers. For them it’s an easy way to reach out to your business and ask questions.  It helps your business to turn website visitors into leads and to drive more sales. Live chat is also an easy way to increase  CSAT  scores and that will positively impact brand perception.  There are many live chat solution providers out there and implementing a live chat solution is easy. It’s just a matter of putting the embed script to your website and off you go.  Things to consider about using live chat for your website However, before you implement live chat there are a couple of things to consider. Offering live chat to your customers raises expectations. If these expectations are not met, it can hurt your business more than it offers. Bad live chat experiences occur when customers have to wait too long for a reply. They have to keep their browser open in order for you to reply to them. These situation...

  Messaging automation is booming. More and more companies scale up their customer conversations using chatbots and automated messaging flows. However, the quality and experiences offered by these chatbots differ heavily, and sometimes ruin the customer experience. Why is this and how to prevent bad automated messaging experiences? Automated messaging and chatbot experiences that ruin the customer experience Let’s start with analyzing a typical messaging experience that is created with a DIY flow builder. These flow builders are very helpful to set up automation without any coding or hours of training a chatbot. With a drag-and-drop builder, you can create your own flows and turn them into action. How e ver, these flow builders work using a very rigid decision tree type of structure. It only allows for closed-ended questions and forces your customers to answer those closed-ended questions. A typical conversation with such a chatbot goes as following: Hi, I’m Jake and I’m your suppo...

Great customer service is key to growing your business. Many companies differentiate themselves with it. When done right, it can be a real money maker for a business, but when done wrong it frustrates customers and hurts the brand image.  Providing great customer service is challenging. It takes time and effort to manage customer inquiries. Customers expect quick answers and they want to engage with brands via the channel they prefer.  It leaves businesses with a dozen messaging channels to manage and a ton of replies to handle. How to scale up customer service without losing the service? A customer messaging platform, powered by AI and chatbots is key.  What is a customer messaging platform? A  customer messaging platform  is simply put, a platform that manages customer conversations. It’s designed to support a variety of messaging channels like live chat on your website but also social messaging channels like Facebook Messenger or Instagram DM. A good customer...

Chatbots,   Conversational AI   and customer support automation are booming. More and more companies are getting aware about the advantages that a chatbot can offer. These advantages are obviously cost savings. But when used smartly, a chatbot can also provide extra sales. In this article we discuss what makes an AI chatbot software provider good and what criteria to look for when selecting an AI chatbot software provider. What is AI chatbot software? AI chatbot software is used for automating customer support and to proactively service webshop visitors. Simply put, it’s the employee in a store that helps you, but then it’s automated and online. Automating customer support is important. Good customer support takes a lot of time and effort. Especially nowadays when customers are using a wide variety of channels and expect a quick answer too. With smart and intelligent chatbots you can increase customer satisfaction levels and make them come back to shop more. But be aware, when...

  You’ve probably heard about the term   Conversational AI , but you’re wondering what it is exactly? And more importantly how it can help you and your business in day to day life? First, let’s begin with the term Conversational AI. It’s a technology that is used for automated messaging and speech-enabled applications that offer human-like interactions between computers and humans. Conversational refers to the conversation between an application and a human. AI stands for Artificial Intelligence, which is used to help understand human language. How is Conversational AI used? Conversational AI   is often used in customer support and customer support automation. For example, if you offer live chat on your website you can get a lot of requests and conversations from customers. Live chat helps you to improve customer satisfaction and to get new leads but it can be very time consuming. That’s where Conversational AI comes into play. With Conversational AI you’re actually autom...

  Customer support automation   is a hot topic. It saves your business time and money by automating conversations with customers, while still providing a great customer experience. How customer support automation works and how it uses smart technology like   NLP and intents   is explained in this article. NLP stands for Natural Language Processing. It’s a technology that is used for analyzing human language, either spoken or written. Every sentence is analyzed and scored using Artificial Intelligence and statistical models. These models use previ o us sentences as a reference and look at the probability that a new sentence is pretty much the same. Let me give you an example. In the database we have the sentence:  “I want to know the status of my order”. The intent of this sentence is order_status and a chatbot can reply to this. If a new sentence comes in that we don’t have in our database, the model calculates the probability that the intent of that new sentenc...