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  Customer relations are integral to a brand’s success. Maximizing your brand’s value requires understanding how to best respond to your customers’ needs. A strong relationship between your brand and customers ensures loyalty, builds trust, and improves your products and services. Several companies have demonstrated this business strategy as part of their pillars for success.  Apple , for example, with its $123-billion revenue in the first quarter of 2022, relies on customer relations as a foundation of its ever-growing success. It continuously explores solutions to reduce friction in handling customer service requests. As an illustration, its online support center is easy to navigate, with easy-to-follow links and a wealth of information that allow customers to solve the problems themselves. They also offer a 24/7 live chat and telephone support system that uses both artificial intelligence and real-human interaction to provide the assistance that their customers need. Moreov...

An omnichannel communications platform   can really drive your business. But there are many tools and software like Olark .  out there. What is the best solution for you as a small business owner and what to look for in a omnichannel communications platform  provider ? We compare the top 10 omnichannel communications platform   solutions on the market in this article. What exactly is an omnichannel communications platform? Before we move on, let’s explore what an omnichannel communications platform   is. Providers like  Olark   offer an inbox solution to manage customer service. Channels like live chat, email and social messaging channels like Instagram DM, WhatsApp, Telegram or Facebook Messenger are integrated to manage multiple channels in one place.  Chatbots are often used as a first line support to answer questions.  Why does my business need an omnichannel communications platform? Providers like  Olark  are important to your ...

  It’s a sunny weekend day and it’s busy at the local car dealership. You happen to be the owner of this car dealership because you’re passionate about cars, motorcycles and pretty much every other motor vehicle.  In the past people just stopped by to look at cars and to book a test drive. But you’ve learned that more and more people are visiting your website as well to look at their next potential car.   A great new opportunity of course, since people are visiting your website also outside of your office opening hours. With your website you’re able to simply reach more people and more potential customers. However, when a customer visits your physical car dealership location you’re able to have a chat with these people. You learn about what they’re interested in and sell them the right car.  How do you do that online on your website? And how to make sure you don’t have to be there 24/7? Live chat to connect with customers on your car dealership website  ...

Spring holiday is coming up, and people are planning weekend trips away to your city.  You’re running a small boutique hotel which guests love. It’s authentic and in the middle of the city. Therefore guests love to book your hotel, so it’s busy.  In the past guests would just call your hotel when they had a question. Nowadays it’s a bit different. They look at your website first to find an answer. If they can’t find the answer, they will drop you an email. It’s pretty convenient for you because you can answer an email whenever it suits you. However, it does feel a bit impersonal and that doesn’t fit well with who you are and the core values of your boutique hotel. How do you personally connect with your website visitors so that they feel welcome? And how do you keep it all under control without having to sit behind your computer all day? You have a hotel to run after all. Live chat as a tool to on your website to engage with guests   Let’s talk about how you connect with ...