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Showing posts from September, 2021

How Conversational AI boosts Customer Experience

One of the key differentiators for building a successful business is Customer Experience (CX). Customer experience is the sum of all interactions that a customer has with a company or business. From the initial search for a new product or service, all the way to being a happy customer. Each step in this journey is equally important where none of the steps should be overlooked. When optimizing the CX, it’s smart to break down the journey in smaller pieces. A common breakdown of the journey is as follows: Awareness: In this stage, a potential customer sees and ad of your product or service Consideration Here your brand is on the shortlist to buy a product or service Purchase: At this stage the product or service is bought and serviced Retention: Here the customer decides to buy again from a brand Advocacy: Finally, a happy customer can turn into a brand advocate, actively promoting a brand to others. Managing and   delivering an excellent experience in each step of the full customer ...

5 Reasons why live chat matters to your business

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  Every entrepreneur is looking for ways to grow their business. Adding   live chat   to a website or eCommerce shop is a great way to engage and connect with customers. It allows you to communicate with your customers on a 1–1 and personal level. Here you’ll find 5 reasons why live chat matters to your business. #1 Live chat improves the support experience for your customers First, live chat improves the experience for  y our customers when they are looking for support. There is nothing more annoying than searching for an answer when you have a question, especially if the only availability is a ton of FAQ’s to go through. With live chat, you just ask the question and get the answer straight away. Adding a live chat feature to your website is a relief to many customers and it will make them happy. And happy customers are good for business. #2 Live chat converts website visitors into leads and buying customers Have you ever looked at Google Analytics and wondered who ...