How Conversational AI boosts Customer Experience
One of the key differentiators for building a successful business is Customer Experience (CX). Customer experience is the sum of all interactions that a customer has with a company or business. From the initial search for a new product or service, all the way to being a happy customer. Each step in this journey is equally important where none of the steps should be overlooked. When optimizing the CX, it’s smart to break down the journey in smaller pieces. A common breakdown of the journey is as follows: Awareness: In this stage, a potential customer sees and ad of your product or service Consideration Here your brand is on the shortlist to buy a product or service Purchase: At this stage the product or service is bought and serviced Retention: Here the customer decides to buy again from a brand Advocacy: Finally, a happy customer can turn into a brand advocate, actively promoting a brand to others. Managing and delivering an excellent experience in each step of the full customer ...