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  Social Commerce is booming. Recently TikTok announced that they’re launching shopping features on their platform. Kylie Jenner with her Kylie Cosmetics brand will be the first shop to launch. Other social platforms like Facebook, Instagram, Pinterest and Snapchat have already successfully launched shopping features.But what is social commerce actually? And how does it help to grow your business?  What is Social Commerce? Social commerce is the process of selling products directly on social media platforms like Facebook, Instagram and now also TikTok. The entire shopping experience takes place on a social platform, from the initial product discovery to the checkout and payment process.It allows shoppers to buy directly from social channels without leaving the app and having to visit an eCommerce website. The big benefit of social commerce is the removal of friction. For example, you bump into a nice pair of shorts for the summer on your Instagram feed, hit “shop now” and comp...

  Adding live chat to your website or webshop is a delight for customers. For them it’s an easy way to reach out to your business and ask questions.  It helps your business to turn website visitors into leads and to drive more sales. Live chat is also an easy way to increase  CSAT  scores and that will positively impact brand perception.  There are many live chat solution providers out there and implementing a live chat solution is easy. It’s just a matter of putting the embed script to your website and off you go.  Things to consider about using live chat for your website However, before you implement live chat there are a couple of things to consider. Offering live chat to your customers raises expectations. If these expectations are not met, it can hurt your business more than it offers. Bad live chat experiences occur when customers have to wait too long for a reply. They have to keep their browser open in order for you to reply to them. These situation...