Why flow builders ruin the customer experience in messaging automation
Messaging automation is booming. More and more companies scale up their customer conversations using chatbots and automated messaging flows. However, the quality and experiences offered by these chatbots differ heavily, and sometimes ruin the customer experience. Why is this and how to prevent bad automated messaging experiences? Automated messaging and chatbot experiences that ruin the customer experience Let’s start with analyzing a typical messaging experience that is created with a DIY flow builder. These flow builders are very helpful to set up automation without any coding or hours of training a chatbot. With a drag-and-drop builder, you can create your own flows and turn them into action. How e ver, these flow builders work using a very rigid decision tree type of structure. It only allows for closed-ended questions and forces your customers to answer those closed-ended questions. A typical conversation with such a chatbot goes as following: Hi, I’m Jake and I’m your suppo...