How to increase loyalty for your restaurant brand?
How to increase loyalty for your restaurant brand? In an increasingly competitive restaurant market, where margins are under pressure, it’s key to build a strong restaurant brand. Building a strong restaurant brand leads to more loyal and more profitable guests. How to build and maintain a strong restaurant brand? It starts with being a loveable You never get a second chance to make a first impression. Your first impression is what sticks with your guests, but what makes a brand truly loveable? Loveable brands have a number of clear characteristics in common. First, it’s about having a clear purpose. Because restaurant brands with a strong and clear purpose are easier to relate to for guests. A very good local example is McDonalds in the Netherlands with the Ronald McDonalds childfund . The Ronald McDonalds childfund is a charity fund that builds houses for parents of children that are sick. By building these houses, parents can stay with their children. It’s a purpose t...